Schwan Cosmetics is launching its Treasure Collection at the MakeUp in NewYork show  — and the company says it is “the world’s first cosmetic pencil with a ceramic case.”

The “InLiner, a new liquid eyeliner with an innovative wheel applicator, was selected for the launch of the Treasure Collection. Other products are already being planned and will also be available in ceramic.

With this new customized range, Schwan is targeting the premium segment. Ceramic is a high-quality material that combines a unique, cool surface with an elegant appearance. It ensures a pleasant feel and maximum break resistance, the company states. 

Dagmar Chlosta, chief market officer, Schwan Cosmetics, says, “With the Treasure Collection, we are offering cosmetic and even non-industry brands an absolutely high-quality, customized product for their premium segment. The customer can work with us to create their very own individual product design, tailored to their brand and needs. The shape of the cosmetic pencil can also be changed as desired.”

More Info: Visit Schwan at MakeUp In NewYork